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Kalish Law Texas

Divorce, Probate, Business Law- The Woodlands Kalish Law

(281) 363-3700
(281) 363-3700
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You are here: Home / Legal Blog / Risk Management for Advertising- Online and Off!

Risk Management for Advertising- Online and Off!

July 29, 2012 By Kalish Law Office

Everyone’s doing it! Advertising online is essential for many businesses today. Even if you, as a small business owner, have not launched an online advertising campaign, your business is probably found online in one or more directories.   In addition, you may have created at a few specific ads, whether online or as paper copy.

But beware!  Just because an advertising campaign gets temporary results may not make it worth it in the long run.  Here are a few tips to be sure that you steer clear of trouble while printing or posting profiles, coupons, or ads, and engaging in social networking:

  1. Don’t promise more than you are willing to give.
  2. Don’t be so vague that your ads or “deals” can be interpreted two or more ways.
  3. Make sure your staff is aware of any deals or ads that are running.
  4. Take the time to update your ads. If an employee or partner is no longer with you take the time to remove their name and contact information from your online ads.  This is especially important if the parting was unpleasant.
  5. Don’t post negative things about your competition.
  6. Keep drama offline.
  7. THIS IS ESPECIALLY IMPORTANT! If you hold a state professional license, find out whether specific rules govern the advertising of your profession.  Don’t just assume that a marketing person or marketing firm is familiar with the latest rules… it’s your license, be aware!

These rules are quick and simple but following them can save you a lot of grief!

“Passionate, Professional and Personal. We Make the Difference.” Kalish Law Office has been serving businesses and families since 1984.

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Kalish Law Texas

3 Grogan's Park Dr.
Ste. 200
The Woodlands, Texas 77380
Phone: 281-363-3700

Se habla español

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  • Practice Areas
    ▼
    • Family Law
    • Divorce
    • Divorcio
    • Adoption: International and Domestic
    • Collaborative Divorce
    • Wills, Estate Planning and Probate Law
    • Business Law
    • Legal Services for Health Care Professionals
    • Real Estate Law
    • Criminal Law
  • Mediation
  • Our Team
    ▼
    • Bob Kalish
    • Sio Ramirez Pitre
    • Laura Kalish
    • Samantha Malfitano
  • Legal Blog
  • Contact Us